Coca-Cola new 2nd Lives campaign makes pretty incredible use of old plastic Coke bottles. The soda company introduced a line of innovative caps that transform used bottles into useful objects.
The campaign also encourages consumers to reuse and re-purpose their plastic bottles in all-new ways.
For now, these caps are only available in Vietnam, but that shouldn’t stop us from thinking about creative ways to reuse and recycle our old bottles.
Take a look at some of these cool caps for inspiration:
Any other thoughts on how old bottles could be used?